It’s still one of the most powerful marketing tools. Could it be time to freshen up your email marketing?
Remind customers that you’re there; don’t bombard them with ‘spam’. This delicate balance is our forte, so read on to find out more.
What we think
According to research conducted by the DMA, for every £1 spent on email marketing, £24.93 is the average return on investment. And a study from Blue Kangaroo revealed than 70% of people will use coupons or discount codes sent to them the prior week.
The figures are endless and they all help to prove one thing: email is becoming more and more crucial as part of a successful marketing strategy. And, when it’s done correctly, it delivers.
What we do
We can help you formulate a winning plan for your email marketing. And, if you don’t have time to manage it yourself, we offer a complete service which runs like a well-oiled machine while you get on with other things.
We’ve spent years getting to grips with leading industry software such as MailChimp and Campaign Monitor so that, not only can we set up seamless email campaigns, we can arm you with juicy statistics on what’s having the most impact.
As part of our process we can:
- perform an audit of your existing communications
- integrate your email plans with a wider digital approach
- perform full campaign management
- identify customer profile(s)
- analyse lead generation
- provide direct-response copywriting
- design and build email templates using tried-and-tested techniques
- automate your campaign’s lifecycle
- identify customer segments and plan accordingly
- allow users to set preferences
- plan cultivation campaigns
- integrate your email marketing with CRM systems
- plan your content
- help you find specialist contributors
- create a fully responsive design for messages and landing pages
- set key performance indicators
Have you got a contacts list as long as your arm but no idea what to do with it? Maybe your once-vibrant email marketing has stopped working for one reason or another. Even if you don’t yet have a list of subscribers, we can get you on the road to successful, modern email marketing that yields results.