At GSL Media, we specialise in custom website development in Devon, building tailored tools that integrate seamlessly into existing websites while solving real problems for both businesses and users. One recent project that demonstrates this well is the Garden Measurement Tool we developed for DTW Tools.
DTW Tools wanted a more intuitive way for their customers to understand the size of their gardens or plots of land before choosing outdoor equipment. They knew that guessing area sizes often led to buying the wrong machinery, which in turn led to customer frustration and unnecessary returns. Our task was to solve that problem with a fully integrated digital tool – and that’s exactly what we did.
The result is a completely custom-built, browser-based measurement interface powered by the Google Maps API. Users can visit the tool, enter their postcode, and then click to plot out the perimeter of their garden or any piece of land. As the points connect to form an enclosed shape, the tool automatically calculates the total square metre area.
What makes the tool particularly useful is that users can create and manage multiple areas in a single session. For example, if someone wants to measure both a front and back garden or separate plots on a larger property, they can do so easily. Each area is shown with its own individual measurement, and users can delete or edit sections as needed.
Once the areas are plotted, the system recommends suitable products from DTW Tools’ online store. These recommendations are based on internal criteria related to the square metreage – meaning customers only see tools appropriate for their land size. A small garden may return cordless strimmers or lightweight mowers, whereas larger areas will bring up petrol-powered equipment or ride-on mowers.
This functionality was entirely bespoke. Rather than relying on any off-the-shelf plugins or generic calculators, we built the logic from the ground up, combining interactive mapping with dynamic product filtering. The result has been a cleaner, more confident purchasing process for users – and improved sales performance for DTW Tools.
You can view the tool live here:
https://dtwtools.co.uk/measure-your-garden/
This project is a perfect example of the kind of work we deliver at GSL Media. From third-party API integrations to logic-driven product filters, we create tailored online experiences that add real value. If you are looking for custom website development in Devon to improve your digital offering, we’d love to help.
