Factory Glasses Direct

A sleek, high-performance eCommerce experience that puts Factory Glasses Direct in perfect focus

The Challenge.

Factory Glasses Direct came to GSL Media with a WooCommerce site that was slow, cluttered, and struggling to meet the needs of modern shoppers. The mobile experience was frustrating, the product data was poorly organised, and managing the store had become cumbersome. They needed more than just a redesign they wanted a fresh, fast, and future-proof build that would showcase their products beautifully, streamline the shopping experience, and put them ahead of their competitors in the online eyewear market.

The Solution.

We designed and developed a completely custom WordPress and WooCommerce website, built from the ground up without the constraints of pre-made themes. Every element was created with a mobile-first approach, ensuring the site looks and performs brilliantly on any device. The prescription ordering function from the old site was carried over and refined, while all existing product data was cleaned, reorganised, and migrated into a lean, efficient structure. We optimised hosting with our own UK-based configuration for speed and stability, integrated SEOPress to preserve and enhance their search engine visibility, and implemented strong security measures including Wordfence and reCAPTCHA. The end result was a sleek, high-performance platform that the Factory Glasses Direct team could easily manage in-house, from updating products and blog posts to tracking orders and customer data.

The Results.

The new site is faster, cleaner, and far more engaging for customers. On mobile, it delivers a smooth, intuitive experience that encourages browsing and buying. The above-the-fold design remains consistent across all devices, while clear calls-to-action guide visitors directly to the products and categories that matter most. Behind the scenes, the improved product structure and SEO tools are helping to drive more traffic, while the streamlined admin controls give the client full confidence to manage and grow their store. Factory Glasses Direct now has an online presence that not only reflects the quality of their products but also sets them apart in a competitive market.

Similar Projects.

browse more of our portfolio