We designed and developed a completely custom WordPress and WooCommerce website, built from the ground up without the constraints of pre-made themes. Every element was created with a mobile-first approach, ensuring the site looks and performs brilliantly on any device. The prescription ordering function from the old site was carried over and refined, while all existing product data was cleaned, reorganised, and migrated into a lean, efficient structure. We optimised hosting with our own UK-based configuration for speed and stability, integrated SEOPress to preserve and enhance their search engine visibility, and implemented strong security measures including Wordfence and reCAPTCHA. The end result was a sleek, high-performance platform that the Factory Glasses Direct team could easily manage in-house, from updating products and blog posts to tracking orders and customer data.