UK-based company who design and manufacture bespoke number plates for cars and bikes

The Challenge.

Fourdot are a company that offer unique custom number plates for high end vehicles. Initially the website was built on an Opencart solution which the company outgrew as the business developed. Elements of the website were also unresponsive to tablets and mobiles. There was lack of conversion in the UX and with an evident hole in the market, Fourdot needed to capitalise on a larger return from their online presence.

The Solution.

GSL redeveloped an eCommerce website on WooCommerce to be consistent with the holding company’s other three websites. The configurator was redeveloped so that it was responsive across all devices. It allows a customer to select a vehicle, customise colours and graphics, preview the plate on the selected vehicle and finally process an order.

The website integrates into Fourdot’s manufacturing system and database for pulling the vehicles model data. It also offers some very stylised brand showcase pages and informative information to demonstrate the companies offering and experience. The company have custom order management statuses to improve order processing and customer management.

The Results.

As with their other websites, the solution is now self-hosted by the client ensuring ownership and control. The website offers a seamless journey for users who want to customise their number plates, offering full control for design style whilst ensuring the number plate is compliant with UK law. There is also increased conversion by the implementation of set products for all vehicles.

The new website has improved business performance since its launch, with the following, fantastic KPI’s:

  • Traffic increased of 413%
  • Sales revenue increased of 150%

The client also has a dedicated quick response SLA service for technical support and new improvements.

A Word From The Client



“We are really happy with the outcome of our website. The new solution offers us far greater flexibility in all areas, and we are seeing a good increase in revenue. We are happy with GSL as our website supplier. They offer quick response times to issues and changes. We feel confident moving forward with them as our web partner.” Daniel Southern


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