Geezers Boxing

GSL determined that a complete rebuild was the only viable solution. Rather than continuing to build on compromised foundations, the team embarked on a comprehensive redevelopment using Magento 2 with the Hyvä theme, a modern framework recognised for delivering superior performance in the industry. The project commenced with detailed planning to ensure all business requirements were captured. GSL implemented a fresh, modern design that prioritised user experience whilst maintaining the brand’s established identity. The new platform featured enhanced product listings with improved imagery and intuitive selection systems for product variables such as sizes and colours. Search and filtering functionality was completely overhauled to help customers find products quickly and efficiently.

Critical to the success was GSL’s implementation of optimised server configurations, ensuring the platform operated at peak performance. The development team rebuilt the entire codebase to modern standards, eliminating the technical debt that had plagued the previous site. Rigorous testing was conducted throughout the development process, with particular attention paid to the checkout flow to ensure stability and reliability.

The entire rebuild was completed within two months, minimising disruption to the business whilst delivering a transformational improvement.