UK manufacturer & supplier of DIY glass staircase refurbishment kits

The Challenge.

StairFurb, a prominent UK manufacturer and supplier of DIY glass staircase refurbishment kits, sought a modern and visually appealing website that aligned with their strong brand identity.

StairFurb initially developed their website in-house, but as their business grew, they encountered limitations that hindered their ability to scale and meet the increasing demands of their customers. The in-house solution was struggling to accommodate the complex functionality required for the dynamic cost and package generation system, which was crucial for providing accurate pricing information to customers based on their staircase measurements. Recognising the need for professional expertise, StairFurb sought the assistance of GSL, a trusted development agency, to overcome the roadblocks and take their website to the next level.

By partnering with GSL, StairFurb aimed to leverage the agency’s expertise in e-commerce website development and harness their technical capabilities to create a robust, scalable, and user-friendly platform. The challenge was not only to enhance the functionality of the website but also to align it with StairFurb’ brand identity and create an aesthetically pleasing design that would resonate with their target audience.

The Solution.

GSL collaborated closely with StairFurb to develop a comprehensive solution that would empower customers to effortlessly customise and build their own DIY staircase kits online. The key component of this solution was the implementation of a sophisticated configuration system, enabling customers to enter their measurements and select the appropriate sections to perfectly fit their homes. This user-friendly interface streamlined the ordering process and allowed customers to visualise their customised staircase before making a purchase.

To ensure accurate pricing, GSL devised custom pricing algorithms that took into account various factors such as the length of the staircase and the materials chosen by the customers. This dynamic pricing system provided real-time cost calculations, enabling customers to make informed decisions based on their budget and preferences. Additionally, the system offered a wide range of options for customers to choose from, including different styles, finishes, and painting options, allowing them to create a truly bespoke staircase kit tailored to their unique requirements.

Furthermore, GSL implemented an automated production sheet system that seamlessly integrated with the ordering process. Once an order was placed, detailed production sheets were automatically generated, containing all the necessary measurements and calculations. These production sheets were then directly transmitted to the factories for the fabrication of the staircase kits. This automated flow eliminated manual errors, reduced processing time, and ensured the accurate and efficient manufacturing of complex, customized staircase renovation kits.

WooCommerce was heavily customised to integrate into various external workflows, including custom delivery management which allowed customers to communicate with drivers back and forth to pick an appropriate delivery date.

GSL created a custom system to allow customers to modify their staircase kit after an order had been placed and paid for, then pay the difference or sign off once changes had been made. This was advanced custom functionality not present in the existing WooCommerce system.

The Results.

The successful collaboration between GSL and StairFurb yielded significant growth and measurable results for the company. The implementation of GSL’s comprehensive solution had a transformative impact on StairFurb’s business operations, resulting in improved performance and increased customer engagement.

The introduction of the new configuration system played a pivotal role in driving growth. The intuitive and user-friendly platform empowered customers to easily design their own staircase kits online, resulting in a substantial increase in orders. This growth was directly attributed to the seamless and personalised experience offered by the configuration system, which allowed customers to visualize and customize their staircases according to their unique preferences.

Furthermore, the implementation of custom pricing algorithms within the system had a positive impact on the company’s bottom line. The transparent and accurate pricing calculations enabled customers to make informed decisions based on their budget. The improved pricing accuracy and transparency also reduced the number of pricing-related inquiries, allowing the sales team to focus on providing excellent customer service and driving further growth.

A Word From The Client



We’re really happy with the website GSL Media produced for us. We had custom calculations required which would link with WooCommerce on a WordPress site. GSL exceeded our expectations, and we are now working with them on other projects and hope to continue to work with them going forward. I’d certainly advise anyone to use them

Matt Gough


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