China Fleet, a prominent leisure and golf resort in the UK, underwent a comprehensive redevelopment to address the challenges posed by their outdated website. GSL & MyKreative worked closely with the client to develop visually appealing and user-friendly features that would enhance the overall experience for visitors. The solutions implemented included a revamped header and footer design, improved navigation and menu structure, a modern website design inspired by industry-leading examples, integration with booking platforms, robust search functionality, and customized enquiry forms and submission process.
The website design aimed to create a modern and visually appealing experience for users. Each club section was given a unique identity, tailored to complement its respective sector. The content was divided into specific sections with a balanced combination of relevant images, catering to the increasing mobile traffic.
Integration with booking platforms, specifically ESP and bookingbutton.com, streamlined the booking process, allowing users to seamlessly book accommodations, golf packages, and other services directly through the website. The booking process opened in separate tabs, ensuring accessibility and a smooth user experience.
With these enhancements, China Fleet successfully transformed its website into a modern, user-friendly platform, improving customer engagement and driving conversions. The custom video slider on the home page, showcasing motion banners depicting key sectors, added a dynamic and captivating element to the user experience. The comprehensive solution not only addressed the challenges faced by China Fleet but also positioned them as a leader in the leisure and golf resort industry, attracting more visitors and establishing a stronger digital presence.
GSL Media are a great team, they were on hand every step of the way throughout the process of moving our web site to word press, really enjoyed working with them and look forward to working together in the future. Thanks for all your help GSL Media!
Sales & Marketing Manager
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