Langage Farm

Langage Farm in Plymouth produce the most wonderful world famous cream, ice creams, yogurts, spread dips and other produce

The Challenge.

Langage Farm in Plymouth produce the most wonderful world-famous cream, ice creams, yogurt, spread dips and other produce, which they sell in a host of shops, cafés and restaurants. GSL were approached by MyKreative (Design & Marketing Agency) to help update the Langage website. The client needs for a comprehensive website overhaul to better reflect their brand identity and meet the evolving needs of their customers. The existing website, built from scratch, required improvements in terms of design, functionality, and user-friendliness. Langage Farm sought a solution that would allow them to retain intellectual property rights, offer a unique and visually appealing design, and enhance their online presence to outshine competitors.

The Solution.

The team at GSL Media have made it mobile friendly, and given it a fresh updated modern look, that enhances their online profile and targets a wider marketplace, whilst keeping true to their farming roots. The site utilises creative page layouts and has a online shop for the Langage Cream By Post. The website allows for easy management and updating.

Extensive consultations and pre-planning tasks were conducted to gain a deep understanding of Langage Farm’s needs and style. This stage allowed the team to provide guidance on design ideas, functionality, and branding. Multiple unique design concepts were developed, with a focus on creating a visually appealing and user-friendly website.

Improving user experience and management capabilities was a top priority. The back-end editing system was optimised to be intuitive, allowing for easy content updates and modifications. Special attention was given to recipe indexing and search functionality, enabling users to browse and search for recipes effortlessly.

A dynamic and SEO-friendly timeline feature was implemented to showcase Langage Farm’s rich heritage. This feature allowed for the easy addition of significant historical events in an intuitive manner. The marketing team could keep the timeline up to date, engaging visitors with compelling historical content. The existing recipe section received a revamp to enhance both presentation and functionality. All existing recipes and category configurations were seamlessly transferred to the new WordPress build, preserving historical data. Each recipe page was optimised for search engine indexing, providing a visually appealing presentation and ensuring easy access to Langage Farm’s extensive collection of recipes. Additional budget allocation allowed for further improvements and styling changes to enhance the brand representation throughout the website. These enhancements aimed to create a distinctive online presence and reinforce Langage Farm’s commitment to quality and craftsmanship.

The Results.

The website transformation delivered remarkable results for Langage Farm. The WordPress website design and intuitive back-end functionality allowed for seamless content management, saving time and resources. The improved recipe display and search capabilities enhanced user experience, making it easier for customers to explore Langage Farm’s extensive collection of recipes. The dynamic historical timeline added depth and authenticity to the brand, showcasing Langage Farm’s rich heritage in an engaging manner.

The overall result was a visually appealing, user-friendly, and unique website that positioned Langage Farm as a leader in their industry. With a solid online presence and enhanced functionality, Langage Farm was able to better engage customers, increase brand visibility, and save costs on future implementation.

The website transformation project successfully provided Langage Farm with a powerful digital platform to showcase their products, history, and commitment to quality, reinforcing their position as a trusted provider of dairy and artisan products.

A Word From The Client

Testimonial

"

GSL Media took over the management of our website changes. Working alongside MyKreative, the website has gone from strength to strength.

Ben Harvey

Marketing Manager

"

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