To address these challenges, Plymouth Performance Gym engaged GSL Media as their digital partner. The first step was a complete website overhaul, focusing on revitalising the design and improving the user experience. GSL Media worked closely with the gym’s team to develop new page layouts that featured a dynamic and engaging design. The incorporation of the gym’s core branded colours and crisp images of people working out created an immersive and visually appealing website. The new layout was designed to be easy to navigate, with information presented in clear sections, enabling users to quickly find the desired content. Encouraging phrases and strategically placed content were also implemented to entice users to explore more about the gym and submit membership inquiries.

In addition to the website redesign, GSL Media recognised the significance of search engine optimisation (SEO) in boosting online visibility and organic rankings. They conducted comprehensive keyword research to identify relevant terms and phrases that potential customers would use to find fitness facilities in the area. GSL Media optimised various on-page elements, including meta tags, headings, and content, to align with the identified keywords. They also implemented technical SEO strategies, such as improving website loading speed and mobile responsiveness, to enhance user experience and search engine performance. Furthermore, GSL Media developed a comprehensive marketing strategy that encompassed digital marketing campaigns, social media engagement, and email marketing to promote the gym and drive growth.