Vision Zero

Website Design & Development

The Challenge.

Vision Zero Southwest is a ground-breaking project commissioned under the Office of the Police and Crime Commissioner (PCC) Devon and Cornwall, aimed at reducing road fatalities and serious injuries in the region. With an alarming increase in road accidents and the need for comprehensive safety measures, there was a pressing need for an innovative solution that could effectively address the issue.

In addition to the implementation of advanced technology and community engagement initiatives, Vision Zero Southwest recognised the need for a user-friendly and informative website to disseminate important road safety information to the public.

The Solution.

To address this requirement, the project partnered with GSL, a leading web development company specialising in creating intuitive and visually appealing websites. GSL collaborated closely with the Vision Zero Southwest team to understand their specific needs and objectives.

GSL worked diligently to develop a website that effectively communicated the project’s mission, goals, and ongoing initiatives. The website was designed to be user-friendly, accessible to a wide range of users, and aesthetically aligned with the project’s branding and visual identity.

By leveraging their expertise in web design and development, GSL ensured that the website provided a seamless user experience, enabling visitors to easily navigate through the site and access relevant information about road safety measures, ongoing campaigns, and educational resources.

Moreover, GSL integrated interactive features into the website, allowing users to report road hazards, provide feedback, and engage in discussions related to road safety. These features facilitated active participation and involvement from the community, empowering individuals to contribute to the ongoing efforts of Vision Zero Southwest.

Throughout the development process, GSL maintained close communication with the Vision Zero Southwest team, ensuring that the website met their requirements and aligned with their vision. GSL’s technical expertise and attention to detail resulted in a website that effectively served as a central hub of information and engagement for the project.

The Results.

In conclusion, the development and implementation of the user-friendly and informative website for Vision Zero Southwest have had a transformative impact on driver safety in the region. Through the collaborative efforts of GSL and the Vision Zero Southwest team, the website has successfully raised awareness, empowered individuals, and fostered community engagement. By providing easy access to vital resources, educational materials, and interactive features, the website has equipped users with the knowledge and tools necessary to make responsible decisions on the road.

The website’s effectiveness in promoting driver safety is evident in its ability to facilitate communication and collaboration between the project team and the public. With a visually appealing design and intuitive interface, visitors are encouraged to explore the wealth of information available and actively participate in discussions and initiatives. By creating a platform for open dialogue and engagement, the website has fostered a sense of shared responsibility and collective action, driving positive changes in driver behaviour and ultimately contributing to a safer road environment in the region.

A Word From The Client



From the moment GSL joined our team, their expertise and dedication were evident. They took the time to understand our specific needs and objectives, ensuring that the website effectively communicated the mission and goals of Vision Zero. The result was a visually appealing and intuitive platform that seamlessly guides users through a wealth of valuable information and resources. The intuitive interface ensures that users can quickly access the information they need, empowering them to make informed decisions and take responsibility for their actions on the road. Additionally, GSL’s incorporation of interactive features has been instrumental in fostering community engagement, creating a sense of ownership and collaboration among users. Overall, the website developed by GSL has been a game-changer in promoting driver safety, and I am grateful for their expertise and partnership in driving positive changes in our community.

Joel Cooper
Communications & Engagement Coordinator


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