A comprehensive redesign project with the aim of creating a visually stunning, user-friendly, and responsive website that effectively communicates the company’s services and expertise.

The Challenge.

Aldermans is one of the South West’s leading metal fabrication experts, providing bespoke metal fabrication for companies across the UK. Aldermans approached GSL to carry out a complete redesign of their existing website with the goals of enhancing their online presence and improving the user experience on their website.

GSL identified that the existing Aldermans website had several limitations that hindered their ability to effectively showcase their expertise and connect with their target audience. The site layout fell short in terms of communicating the core brand values and the range of services provided by the business. Additionally, the site lacked responsive design elements, making it challenging for mobile users to access and navigate the content effectively. They were also missing out on engagement opportunities, such as contact call-to-actions, forms and live chat functionality. This limited Alderman Tooling’s ability to capture leads, nurture customer relationships, and foster meaningful interactions with their audience.

The Solution.

The GSL design team embarked on a comprehensive website redesign project for Aldermans. The aim was to create a visually stunning, user-friendly, and mobile-responsive website that would effectively communicate the company’s expertise, capabilities, and commitment to precision engineering.

By addressing these key challenges, GSL set out to elevate Aldermans online presence, enhance user engagement, and drive business growth. Content and imagery was imaginatively redesigned and repositioned in order to provide impactful, meaningful insight into Aldermans values and services. Additionally, GSL built custom blog and project portfolio layouts for the business to showcase their work and provide a platform for them to stand out among their competitors.

The Results.

The website redesign for Aldermans achieved significant improvements across multiple key metrics, effectively addressing the challenges identified in the discovery phase of the project.

The inclusion of contact forms, live chat functionality, and social media integration has enhanced user engagement and improved customer satisfaction. These interactive features have resulted in increased inquiries and nurtured stronger customer relationships. The new website showcases Aldermans’ high-quality products and services through captivating visuals, effectively communicating the company’s capabilities and reinforcing their reputation as a leader in precision engineering.

The revamped website now serves as a powerful tool that positions Aldermans as an industry leader, attracting a larger audience, engaging users and driving business growth. Improved user experience, increased engagement, and effective showcasing of expertise has successfully aligned the website with Aldermans’ modern brand image and core values, creating a powerful online presence that generates valuable business opportunities.

A Word From The Client



GSL was easy to work with, technically very sound, delivered on time with a good project process and timely service. Overall a positive experience, the client was happy, the site’s performing well, and I’d work with GSL again.

Annette Harpham

DipM FCIM MCMI Chartered Marketer


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