Lasertec Laser Cleaning

Nonabrasive laser cleaning solutions and services designed to meet the needs of UK Industry

The Challenge.

Lasertec required a website transformation to better communicate their specialised services and industry applications. While the existing website functioned adequately as a digital platform, it lacked depth, detail, and engagement. These limitations restricted the site’s ability to fully educate visitors, optimise for search engines, and convert traffic into clients.

The Solution.

GSL Media implemented a strategic overhaul to enhance Lasertec’s website, focusing on content, user experience, SEO, and performance. GSL expanded the website’s content depth by developing detailed service descriptions and industry-specific pages. Each application was enriched with comprehensive information to educate visitors while improving search engine rankings. The website’s content was strategically optimized with relevant keywords to boost search engine visibility. A content update strategy was introduced, incorporating a news and portfolio section with regular updates to improve SEO performance and audience engagement. The new modernised design was implemented to enhance visual appeal and engagement. Engagement was also enhanced using clear and compelling CTA, strategically placed throughout the website to guide users towards actions such as contacting the company or requesting a quote.

The Results.

The website transformation has encouraged substantial improvements in user engagement, search visibility, and conversion rates. User engagement significantly improved due to the intuitive navigation structure and modern design. The addition of detailed content increased search rankings and provided visitors with valuable insights. SEO optimisations resulted in higher organic traffic, allowing the website to attract more potential clients. Through GSL Media’s strategic approach, Lasertec now has a refined digital presence that effectively communicates its expertise, attracts potential clients, and enhances overall online performance.

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