GSL Media implemented a strategic overhaul to enhance Lasertec’s website, focusing on content, user experience, SEO, and performance. GSL expanded the website’s content depth by developing detailed service descriptions and industry-specific pages. Each application was enriched with comprehensive information to educate visitors while improving search engine rankings. The website’s content was strategically optimized with relevant keywords to boost search engine visibility. A content update strategy was introduced, incorporating a news and portfolio section with regular updates to improve SEO performance and audience engagement. The new modernised design was implemented to enhance visual appeal and engagement. Engagement was also enhanced using clear and compelling CTA, strategically placed throughout the website to guide users towards actions such as contacting the company or requesting a quote.