Ecommerce, Portals, Websites, WooCommerce
Website design and development / animation production
what we do
Websites
Are you getting the enquiries you deserve? Look your best, everywhere you go. Delivering a great site across all devices is a modern must.
What fundamental issues are you facing?
One of the fundamental issues with informational websites is inaccurate or outdated information. Websites that fail to regularly update their content can inadvertently provide users with misleading or incorrect information. This can lead to confusion, misinformation, and potential harm if users rely on that information for important decisions. Similarly, websites offering outdated statistics or news may misinform users about current events or trends, affecting their understanding of your business.
Websites play a crucial role in today’s digital landscape, serving as the virtual face of a business. One of the fundamental aspects of a successful website lies in crafting a compelling marketing message that resonates with purchasers. While it may be tempting to focus solely on promoting products or services, a more effective approach involves addressing the core problems faced by potential customers.
Are you selling online or just promoting a service?
Conversion
Conversion issues refer to challenges faced by informational websites in effectively converting visitors into desired actions, such as purchases or sign-ups. Factors like poor user experience, unclear calls-to-action, and complex forms can hinder conversions.
Road Blocks
Companies often face limited resources, intense market competition, changing consumer demands, regulatory and legal hurdles, and partner resistance to change. Overcoming these challenges requires strategic planning, adaptability, and a proactive approach to addressing the specific obstacles at hand.
Knowledge
Companies often rely on external marketing agencies, consultants, or suppliers to help them develop and execute effective marketing strategies. However, if these suppliers lack the necessary knowledge, experience, or understanding of the company’s industry or target audience, it can hinder the effectiveness of marketing campaigns.
Ownership
A website is like any other business asset; you should own it! There are lease car type solutions out there like GoDaddy, but bear in mind these have less value and control. It is important to understand where your intellectual property lies.
Support
It is paramount to have ongoing support to lean on so that you can have changes, fixes, and updates implemented swiftly. It may also be important to you to have flexibility for you or your team to make edits internally.
recent work
Our Portfolio
Portals, Websites
Kawasaki is a total systems engineering company, leading the way in hydraulics and supplying equipment
Ecommerce, Portals, Websites, WooCommerce
Delivering luxury door hardware for bespoke and high-end residential, commercial and yacht projects.
Websites
Done Right Driveways local specialists in providing resin bound driveways, patios, paths and other surfaces across Plymouth and the surrounding areas.
Websites
St Peter’s Prep an independent school in Lympstone, South Devon for ages 3 to 13 years.
Websites
China Fleet is one of the South West’s leading country clubs. The club offers facilities in health, leisure, golf, dining, spa and other events
What we think
To counteract conversion issues on informational websites, companies can take several steps. Improving user experience by optimising website design, navigation, and load times can enhance the overall browsing experience and increase the likelihood of conversions. Clear and compelling calls-to-action should be placed strategically to guide visitors towards desired actions, while minimising form complexity and length can reduce friction in the conversion process.
To overcome the roadblocks faced by companies, strategic planning is essential. Allocating resources effectively, prioritising areas of improvement, and seeking innovative solutions can help mitigate limited resources and competitive challenges. Keeping a pulse on changing consumer demands through market research and staying updated on industry trends can aid in adapting marketing strategies to meet customer expectations.
To address the lack of knowledge or expertise from marketing suppliers, companies should carefully select suppliers with relevant industry experience and track records of success. Clearly communicating expectations, providing comprehensive briefs, and maintaining regular communication channels can ensure alignment and maximise the effectiveness of marketing campaigns.
Regarding websites, owning the website and having control over intellectual property is important. While lease-like solutions may offer convenience, owning the website provides more value and control in the long run. Additionally, having ongoing support and the ability to make internal edits and updates allows for swift implementation of changes and enhances flexibility in managing the website.
By actively addressing and countering these pain points, companies can enhance conversions, navigate challenges, and maximise the effectiveness of their marketing strategies and online presence.
Find the right partner
When it comes to choosing a web partner for your business, it’s crucial to find someone who understands your goals and has the right approach to meet your specific needs. A web partner plays a vital role in designing, developing, and maintaining your website, making it a key factor in your online success. The right web partner will not only possess technical expertise but will also align with your business objectives and offer a collaborative approach to achieve your desired outcomes.
An effective web partner will take the time to understand your business, target audience, and unique requirements. They will engage in thorough discussions to gain insights into your brand, industry, and competitors. By doing so, they can provide tailored solutions and recommendations that align with your overall marketing and business strategies.
Furthermore, the right web partner will adopt a collaborative approach, keeping you involved throughout the process. They will provide regular updates, seek your feedback, and be receptive to your ideas and preferences. Effective communication, transparency, and a proactive attitude are key elements of a successful partnership.
Responsive principles
In today’s digital landscape, where online connectivity is available round-the-clock and through a multitude of devices, it is paramount for websites to adapt and thrive. Constant optimisation and the inclusion of fresh, up-to-date content are essential to stay relevant. If your website fails to cater to smartphone and tablet users, it risks appearing outdated and disconnected. This not only leads to potential customer loss but also poses a threat to your brand reputation.
By investing in your digital spaces, you convey a powerful message to your customers. It demonstrates your recognition of their preferred interaction platform, highlighting your commitment to providing an engaging, informative, and user-friendly environment. By valuing their time and custom, you strengthen the bond between your brand and its audience.
At GSL Media, we understand the significance of designing fully responsive websites. It forms an integral part of our meticulous build process, and we prioritise discussions about responsiveness during the planning stages. As technology evolves at a rapid pace, we future-proof your website by employing CSS3 media queries, ensuring it continues to deliver exceptional functionality and stunning visuals across all devices.
get to know the process
What We do
Building a website that ticks all the boxes, requires careful planning so we need to:
Performance is everything
When it comes to web design, the speed at which a website loads, moves, and displays plays a crucial role in its performance and user experience. At GSL Media, we prioritise optimum website performance by incorporating the latest server configurations and implementing LiteSpeed caching technology.
We understand that each project has unique requirements, and we tailor our approach based on your specific needs, available resources, and timeframe. Through in-depth discussions and analysis, our team explores various options and solutions to improve your online presence. Whether it’s a complete website rebuild, a refreshing of your existing site, or any other service in between, we strive to enhance performance while aligning with your goals and budget.
Conversions are vital for online success, and our skilled web designers create visually stunning and engaging websites. Our conversion experts then analyse, test, and fine-tune the sites to ensure optimal functionality and effectiveness. Continual review and refinement of content and assets enable us to maintain high response and load times, providing visitors with the fastest and most satisfying experience possible. This not only encourages return visits but also increases the likelihood of positive recommendations.
What we do
It’s not just about creating an online presence. Since we started building websites in 2002, we’ve become experts in all the crucial ingredients that go into online success. In fact, we’ve helped numerous clients increase there business revenue. This in turn justifies the ROI.
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Platform choice
Choosing the right platform for your website is a crucial decision that can greatly impact its success. Among the various options available, WordPress stands out as an exceptional choice for numerous reasons.
Firstly, WordPress is incredibly versatile and adaptable. Whether you need a simple blog, an e-commerce store, a portfolio website, or a complex enterprise platform, WordPress can accommodate your needs. Its extensive range of themes, plugins, and customisation options allows you to create a unique and tailored website that aligns perfectly with your brand and objectives.
Furthermore, WordPress is user-friendly, making it accessible to individuals with varying levels of technical expertise. Its intuitive interface and straightforward content management system enable users to update and manage their websites easily without the need for extensive coding knowledge. This empowers website owners to have greater control and flexibility over their online presence.
Another key advantage of WordPress is its strong community support. With millions of users worldwide, WordPress has fostered a vibrant and active community. This community continuously develops new plugins, themes, and resources, providing users with an extensive array of options to enhance the functionality and design of their websites. Additionally, the community offers forums, tutorials, and support networks, making it easier to find solutions to any challenges or questions that may arise.
Moreover, WordPress is search engine-friendly, which is crucial for achieving higher visibility in search engine rankings. Its clean and optimized code structure, coupled with a wide range of SEO plugins, enables you to optimize your website for better search engine performance. This can significantly contribute to attracting more organic traffic and increasing your online visibility.
Lastly, WordPress offers a scalable and future-proof solution. As your business grows and evolves, WordPress can accommodate your changing needs. Whether it’s integrating new features, expanding your content, or scaling up your e-commerce capabilities, WordPress provides a solid foundation that can support your long-term growth.
discuss your needs with an expert
Let's get started
If you’d like to talk to us about your project requirements, simply fill in our online enquiry form and we’ll get back to you straight away to discuss your needs in more depth.
Alternatively, you can call our business development team on 01752 395600 if you want to talk to someone right now.
ON THE BLOG
latest news from GSL HQ
- April 25, 2024
Enhancing User Experience: A Website Transformation for St Peter’s Preparatory School
- February 23, 2024
Security Best Practices for E-commerce Platforms: Building a Fort Knox for Your Online Store
Plymouth Office
- [email protected]
- +44 (0) 1752 395600
- GSL Media, Office 29 Block, Melville, Royal William Yard, Plymouth, Devon, PL1 3RP
Exeter Office
- [email protected]
- +44 (0) 1752 395600
- GSL Media- Exeter Basepoint Business Centre, Yeoford Way Exeter, Devon, EX2 8LB
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