Established in 1950, Drakes Jewellers Plymouth is an independent family owned jeweller offering the finest wedding, diamond and engagement jewellery, watches and gifts. MyKreative (Design & Marketing Agency), approached GSL to work on a new website, launching a new online store and completely bespoke customer integrated functionality.
A custom account feature is built into WordPress that allows online users to have complex, multiple wish lists that can be accessed in store by staff at any time. There is also a unique profiling system that allows the Drakes team to create individual profiles for their customers in store. These profiles include customer measurements, likes and dislikes ext. The information is stored against a unique account which can be accessed by the customer online via their login. Relatives or friends can also ask for the Drakes staff to check user details to ensure they are buying the correct gift. The system contains a secure database that can access this information for cross marketing and promotions. Most importantly the systems is simplistic to use and training for new staff members is provided in house.
The result is a contemporary brand with a beautifully sleek, inspiring and professional website that showcases the vast range of designer and quality jewellery the company offers perfectly. Mobile-ready and fully integrated with social media, Drakes Jewellers is extremely proud of the new website and has reported a rise in customers visiting the Plymouth-based store.
“After ongoing issues with our previous website, GSL Media created us a brand new website which did exactly what we wanted it too. Ben was extremely helpful and nothing was too much trouble. We now have a website that is easy to use and really showcases our brand. Thank you.”